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Legacy Gifts & Gift Planning


More than a million individuals made gifts in support of the work of World Wildlife Fund over the past year. Large and small, these gifts are vital to the success of WWF's efforts to save a living planet for future generations.

While most gifts come in the form of cash via check or credit card, many have found that time spent considering WHAT to give as well as WHEN and HOW to structure their contributions can help them make more meaningful gifts while meeting personal planning goals as well.

Exploring WWF's gift planning options, you will:

  • Discover ways to make larger gifts than you may have thought possible.
  • Learn how to make gifts that actually "give back" for a time, providing extra income in retirement years or helping to fund elder care, educational expenses and other needs of loved ones.
  • Add special meaning to your gift by making a gift that honors a special friend or loved one. 
  • See how to save money on income, gift, and estate taxes and instead put those amounts to use in ways you choose.
  • Enjoy giving more, knowing that you're giving the most you can at the lowest possible cost.

That's what effective gift planning is all about. It just makes sense to make the most of what you have by preserving financial security for yourself and your loved ones as you make a positive impact through WWF.

If we can be of assistance, please email us at legacygifts@wwfus.org; call 1-888-993-9455 or 202.495.4508; or write to us at World Wildlife Fund, Attn: Office of Gift Planning, 1250 24th Street, NW, Washington, DC 20037.

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WWF's Vision


President and CEO Carter Roberts sets the vision for WWF, to save a planet, a world of life.

Read more about Carter and his vision for WWF.

An organization based on trust


Chairman of the Board Bruce Babbitt holds WWF accountable for best practices in governance, accountability and trans-
parency at all levels of the organization.

Read more about WWF and governance.

How Our Funds Support Conservation

82 percent of WWF's spending is directed to worldwide conservation activities

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