When most people consider giving to support public broadcasting, they think of making a pledge and writing a check. We receive many generous gifts this way each year. But more and more, public broadcasting and other charitable interests are receiving an incredibly wide variety of special gifts.

For many, the largest gift of a lifetime may come only through their estate plan. For others, larger gifts may be possible if certain other personal and family financial goals are met first. Retirement funding, education of children and grandchildren and care for elderly parents are just a few of the concerns people may have that seem to preclude larger gifts.

GIFT PLANNING ideas provide a variety of helpful tools that allow you to give more than you thought possible AND take care of these important financial issues.  Through careful gift planning:

• You may be able to make gifts that actually “give back” for a time, providing extra retirement income or helping to pay for education expenses.

• You can give property other than cash that you may not have considered.

• You can add special meaning to your gift by arranging a tribute in honor of or in memory of a special friend or loved one.

• You’ll save money on income, gift, and estate taxes that can instead be put to use in our community in ways you choose.

• You’ll enjoy your giving more, knowing that you’re helping your neighbors, in ways that allow you to give the most at the lowest possible cost.

That’s what gift planning is all about. It just makes sense to make the most of what you have by preserving financial security for yourself and your loved ones as you help provide the highest quality programs for generations to come.